Super Bowl and Bad Bunny Fail to Break US TV Viewership Records, But Smash Social Media

The Super Bowl game and Bad Bunny's halftime performance did not break the record for most-watched broadcast and halftime show in the US.

The Seattle team's 29-13 victory over New England drew an average of 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. This was down from the 127.7 million US viewers who watched Philadelphia's win over Kansas City on Fox last year.

However, this year's Super Bowl became the most-watched program in NBC's history as the network celebrates its 100th anniversary.