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NASCAR Sets Guinness Record for Loudest Billboard in New York
NASCAR launched its new 'Hell Yeah' campaign with an activation event in New York City, featuring Ross Chastain.

NASCAR kicked off its new 'Hell Yeah' campaign in New York City, bringing 8th generation watermelon farmer and Trackhouse Racing star Ross Chastain to the city as part of the initiative.
As part of this unique activation, NASCAR engineers installed a 1:1 scale replica of a Chevrolet Cup engine on a billboard.
The event took place ahead of the 68th Daytona 500, which is set to occur on February 15.
Source:Motorsport.com