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Cadillac Spent $20 Million on Super Bowl Ad

Cadillac spent up to $20 million on its Super Bowl ad featuring its F1 livery

Cadillac Spent $20 Million on Super Bowl Ad

General Motors brand Cadillac spent up to $20 million on its Super Bowl ad featuring its Formula 1 livery, suggested team CEO Dan Towriss.

Cadillac's first F1 car took part in a shakedown livery test at the end of January in Barcelona. They chose the biggest audience, particularly in their home market, to showcase their new design and increase brand awareness.

Source:Motorsport.com
#Cadillac #F1 #Super Bowl #reklama
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